BACARDI
#DoWhatMovesYou
Bacardi is the world’s original white Caribbean rum. Its mixable nature brings people from
all backgrounds together for fun, enjoyable experiences that get them moving.
#DoWhatMovesYou is a simple yet powerful campaign by Bacardi’s ad agency that invites
people to live life as their true selves. Founded in Cuba, Caribbean music is an
essential part of the experience and the key to self-expression.
To create a commercial that makes the viewers to ‘Do What Moves You’, Bacardi
being the main aspect of the commercial.
